SCHO is a jewelry brand named after the Korean designer Sarah Cho. She debuted her first collection in Paris, France in March 2012 and the brand launched with high recognitions among the world’s most prestigious press and retailers.
Sarah was born in INCHEON, KOREA but moved away when she was two to live in UK and KENYA. Then she lived 10 years of her childhood in Windhoek, NAMIBIA and graduated middle school and high school in Pennsylvania, USA until she arrived to Paris FRANCE. She graduated the most renown fashion school named ECOLE DE LA CHAMBRE SYNDICALE DE LA COUTURE PARISIENNE in the year 2009.
Sarah has experiences working at Balenciaga, at Manish Arora and at Lanvin. Then she was selected as a finalist for ITS competition 2011 where the collection caught the eyes of SWAROVSKI Elements crystals. They encouraged her to launch her own brand and under their sponsorship she produced her first collection.
When SCHO launched and was presented in Paris, the collection was immediately picked up by LuisaViaRoma Milan, Lane Crawford in HongKong and Le Bon Marche in Paris etc and was acclaimed by numerous press and media globally.
Her collection and the inspirations always revolves around the nostalgia of various culture and mood that she was luckily exposed to since she was very young. She is especially drawn to Namibian beauty of its nature and these memories still makes her quite emotional as one can observe its presence in her work. As a result it is undeniable to recognize her freedom in use of all the different cultural elements and that there is no fear in mixing and matching diverse themes, materials and colors.
In 2017 SCHO launched its first flagship store in Hannamdong Korea which was featured in VOGUE US and since then the brand has found more stability within its infrastructure. Also the brand joined showroom based in LONDON named THE JEWELLRY SHOWROOM and gained massive press working JAPR PRESS agency.