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About SCHO

SCHO is a brand named after the designer Sarah Cho, the brand is based in Paris, France where she also debuted her first collection. She studied at ECOLE DE LA CHAMBRE SYNDICALE DE LA COUTURE PARISIENNE and graduated in 2009. Her collections are produced in Italy, in France and in Korea.

SCHO is a jewelry brand named after the designer Sarah CHO.

After school Sarah has experiences working at Manish Arora, at Balenciaga and at Lanvin. Then she was selected as a finalist for ITS competition 2011 where the collection caught the eyes of Swarovski Elements crystals. They encouraged her to launch her own brand and under this sponsorship Sarah produced her first collection.

SCHO debuted “NEO PLAY” her 1st collection on the Fall/Winter 2012 and was presented in Paris where the collection was immediately picked up by LuisaViaRoma in Milan, Lane Crawford in HongKong and after following season, by Le Bon Marche in Paris.

She is Korean born but raised in Namibia, she has spent about 10 years of her life; one can say an entire period of her childhood was spent there. The nostalgia that she has of Namibian beauty of nature, culture and memories still makes her quite emotional and from her work one can observe its presence.

Sarah also spent high school years in the States until her final destination to Paris. As a result one can undeniably observe her freedom in use of all the different cultural elements and no fear in mixing and matching diverse themes, materials and colors.

Since March 2012, SCHO gained global stockist, LUISAVIAROMA Italy, Lane Crawford HongKong, Franck & Fils Paris, Le Bon Marche Paris, Want Apothecary Canada, Jean Pierre Bua Spain, Harvey Nichols HK, Via Bus Stop Tokyo and Excelsior Milan.

What our customers have to say

Client Testimonials

  • I feel more regal and powerful in diamonds. Even though these twinkling jewels are so delicate, they give you this inner strength. There’s a power to it.

    Donna Troy

    Jewelry Expert

  • I feel more regal and powerful in diamonds. Even though these twinkling jewels are so delicate, they give you this inner strength. There’s a power to it.

    Donna Troy

    Jewelry Expert